B&B Fit, LLC - January 2008 - Present
Founder & CEO
Jaguar Land Rover North America - February 1995 - August 2005
Sales & Marketing
Self-published author of the acclaimed
Contributing Fitness & Wellness writer for Popular Hispanics Magazine
A leading health and fitness authority for Univision, Telemundo, CW Network, AOLLatino, and Latina Style Magazine, to name a few.
Featured health and wellness speaker for Hispanic Lifestyle’s Tenth Annual Latina Conference, and the Delta Phi Epsilon Sorority National Convention Certified Personal Fitness Trainer, Group Fitness Instructor and Life Coach Certified Yoga Instructor
Fluent in English and Spanish (spoken and written)
CPR & AED Certified
Certified Lifeguard with the American Lifeguard Association
Active Volunteer with the American Heart Association
Around empowerment and self acceptance, Barbara Trujillo-Gomez is one of the country’s most well-loved fitness and wellness experts. Her message is simple: healthy is the ultimate standard of beauty. After spending many years herself chasing the ultra-thin, no-curves body so often seen in magazines and television, she realized that she failed to appreciate her numerous fitness achievements. Her own perspective had been skewed by a popular saying from her Cuban-American culture that uses the name Barbara and calls attention to Latinas’ most noticeable curves – the ones “from behind.”
As she came to this realization it occurred to her that other women, Latinas and non-Latinas alike all had their own perception challenges to deal with when it came to body image. It also occurred to her that she had the power to change things for the better.
In a matter of a few years, Barbara abandoned her high-powered corporate sales and marketing career with Jaguar Land Rover North America, and became a fitness, yoga, nutrition and cardiovascular guru; the founder of her own fitness brand – B&B Fit; the author of the exceedingly popular “…Barbara por Atras” – A Latin Woman’s Guide to Fitness; and a leading expert on multicultural health and wellness issues. Today, her insight is sought by individual women ready to change their lives for the better; businesses and media outlets that want to include more responsible messaging to multicultural audiences; and community groups promoting an overall message of healthy beauty.